Leveraging Influencer Programs to Enhance Channel Partner Events

Leveraging Influencer Programs to Enhance Channel Partner Events

Leveraging influencer programs can be a powerful strategy to enhance channel partner events. According to ITA Group, investing in partner relationships is crucial, as partner ecosystems are predicted to be the primary driver of change in the next five years.

Partnering with the right influencers can help ensure that your event gets noticed and attended. Look for influencers who have high social energy and are willing to share their experiences with others. These influencers can come from within your organization, customer loyalty programs, or industry publications and associations.