Grow your business

Not your sales team

Are you looking to grow your B2B SaaS revenue stream through indirect sales but want to “Try before you hire”? 

We help you accelerate your B2B SaaS sales growth through every stage of the channel life-cycle, development, management, engagement, and optimization.

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SETTLE FOR MORE

Do you need to add revenue to your B2B SaaS business? Can you not gain access to larger accounts? Maybe you have outgrown your existing lead generation model or you want to delve into the world of channel. We can assist you by outsourcing the management of your present channel program or build one for you.

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what is channel

TERMS

Reseller, Referral, Technology

TARGET

B2B SaaS Companies

BENEFITS

Sales revenue growth

TIME TO RESULTS

6-12 Months

channel partner is a person or organization that provides services or sells products on behalf of a software, hardware, networking or cloud services vendor. We’ll take care of it all by creating customised and personalised program that will ultimately increase your new business leads.

our services

We have a rare set of skills that can assist in building a channel program within your B2B SaaS business to develop a new revenue stream, outsource your service requirements and reduce your sales/service headcount requirements.

DISCOVERY

Building a channel partner program can ignite your sales efforts and drive substantial revenue growth, the challenge is ensuring you have the right balance of quality and quantity, We will carry out a indepth discovery session to define expectations and make certain are suitable.

CHANNEL

We’ll manage every single aspect of your partnership. We’ll source, secure and maintain the relationship between the reseller and your organisation, before developing a full and comprehensive system that will help you to get your product sold through a channel.

CHANNEL PROFILE

In order to grow as a company, you need to be in a good market with a product that can satisfy the masses. This involves creating a viable product that addresses a problem by providing a solution. This is the same for your channel partner they have to meet a profile requirement to be successful.

GO TO MARKET

We’ll research your potential partners, build a go to market plan that works for them whilst outlining goals that need to be achieved with each partner. By working with your sales team and the partner we will train you to own the partner engagement and make certain the leads keep flowing. 

OUTSOURCING

A lot of people don’t have time to deal with every aspect of the organisation. This often means that areas get neglected over time and efficiency drops to an all-time-low. We’ll take care of your channel program creation, ongoing management and recruitment.

SALES TEAM TRAINING

Your sales team ultimately determine how much profit you make, how other people respond to your marketing techniques and even how you achieve the goals that you have set out for your company. We can train your team to work in a co sell model with channel partners to reduce overhead costs but keep the lead generation engine going.

PLAN FOR A BETTER FUTURE

Success doesn’t come overnight, but it’s possible to build a program that will set the groundwork for future revenue before you invest fully in a headcount dedicated to channel.  We believe that with our help, your future revenue streams and services business will grow and open up new markets for you.

OUR SPECIALTIES

Our specialities lie with automating as much of the channel programme to enable your sales teams to focus on new pre qualified leads, development of training and co-sell environments, channel marketing, recruitment and ongoing partner engagement. 

latest ARTICLES

Up to date articles on what’s new in the B2B SaaS Channel Partner space.

Expand into ME, Africa, LATAM via Partners & Reseller Channels

Did you know that businesses that expand into the Middle East, Africa, and Latin America (ME, Africa, LATAM) using partners and channels as a route to market experience an average revenue increase of 30%? Expanding into these regions can open up vast opportunities,...

Unleashing Revenue Potential: A Guide to Channel Partner Success

  Unleashing revenue potential for channel partners has become a crucial aspect of business strategy in today's dynamic and competitive market. As we strive to expand our reach and tap into new customer segments, the role of channel partners has emerged as a...

B2B SaaS Founders: Channel Reseller GTM Campaigns

As a B2B SaaS founder, it is essential to understand the significance of effective go-to-market (GTM) campaigns. These campaigns play a crucial role in the success and growth of your B2B SaaS startup. One approach that has proven to be highly effective for SaaS...

I work with clients on 6-month & 12 -month engagements to help them solidify their partnership & business development strategies.

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