Do you want to make sure that you get the best result out of the people who you work with? If so then you have come to the right place. This guide will help you to ensure that your partner enablement is the best it can be, while also ensuring that your team can make the sales they should be.
What is a Partner Enablement Manager?
A partner enablement manager is responsible for helping channel partners to sell and deploy their products across the world.
What is an Enablement Strategy?
An enablement strategy essentially helps channel partners to acquire the resources they need to do their job properly. Each strategy will be tailored to the needs of the sales team and their unique needs.
How do I Create a Good Partner Enablement Program?
If you want to make sure that you have a solid partner enablement program then it is vital that you have a solid LMS system and that you also have the right level of onboarding in place. You need to give them sales training and you also need to communicate with them regularly.
If you want to make sure that your partner enablement strategy is spot-on then this guide will tell you everything you need to know.
Invest in A Solid LMS
The first thing that you need to do is make sure that you invest in a solid LMS system. You need to try and create a partnership enablement framework and you also need to make sure that you align your goals. First of all, consider whether you should invest in an LMS to support your partners and the communication they have. You also need to find out how your channel partners prefer to work. Organising and coordinating your training is so important, but at the same time, you also have to make sure that you have a solid and flexible working system. You need to educate your partners so that they can increase your general market penetration. This has to be done in a cost-efficient and consistent way, or it won’t be efficient.
Get an Onboarding Process
If you are set on an LMS for your organisation then you have to make sure that your onboarding process is solid. This is such an important step for your company. The great thing about having a solid process like this is that it helps to introduce partners to your brand and it also encourages people to realise what kind of value proposition you have. On top of this, it helps you to have a quicker turnaround time in terms of ROI. Lastly, you can rocket your partner loyalty as well as reduce your general churn rate.
Provide Good Sales Training
If your organisation does not provide the chance for your partners to excel then this will be working against you. You have to make sure that you do what you can to try and help people to excel. If you can make sure that your team have the right kind of sales training then this will increase the general value of your partnership and it will also increase the general bond that you have with other companies. Partners do not always have access to the sales materials that they need to be a success though. In fact, 84% of partners have said that they do not have any kind of dedicated marketing resources within their program. Training and case studies can easily demonstrate how partners can not only sell more but also feel confident in themselves. Remember that not every person has the ability to learn or digest information in the same way. It is your job to make sure that you keep things like this in mind whenever you come to design your marketing training program or your sales program. You may be in a business setting, but you still need to make sure that your partners are inspired and excited. If you can recognise high-performing team members then this can help them to retain their knowledge as well as give them support when it comes to applying it properly. As you can imagine, this can go a long way when it comes to helping your organisation to sell more in general.
Provide the Right Tools and Training
Providing your team with the right marketing tools is essential if you want to run your organisation properly. If you give them some marketing collateral then they can give you a professional image and even more sales as a result. You can also make sure that they are ultimately complying with the guidelines of your brand, so it is important to be mindful of this if you can.
Want some help, get in touch with us and ask how we can help you enable your partners.